With decades of experience in startups, medical practice, and healthcare management, our founding team has witnessed the failure in American health from multiple perspectives.
The timing (2015) for our solution seemed right, but we underestimated the capacity of the status quo to serve itself. This resulted in two false assumptions on our parts:
- The C-suite would be ready to consider new options,
- Brokers who advised the C-suite would be excited about transformational solutions.
From the late 1970s through 2000, C-suites learned that nothing they tried to improve health value worked. So they reduced their internal expertise and increasingly relied on brokers and insurers–which hasn’t worked either.
- Near the end of my junior year of college, I changed my major from psychology to pre-med.
- After seven years in oncology practice, I left to take on the challenge of creating a physician-friendly HMO.
- At age 50, I left the business side of healthcare and immersed myself in a refresher oncology fellowship at MD Anderson to again care for patients with cancer.
- In 2015, after experiencing another decade of the brokenness of America’s approach to health, I engaged a team and we founded Switch Healthcare.
Switch provides better health value to self-insured companies by improving the quality of health decisions. Great decisions are the result of careful discernment, not a fluffy wellness website.
John Maxwell’s definition of discernment fits. He says, “Smart leaders believe only half of what they hear. Discerning leaders know which half to believe.”
Our product-centric society (described fully in the white paper) makes it nearly impossible for consumers to be discerning about their health decisions.
If you’re a leader making health benefit decisions who realizes the status quo is thoroughly broken, text me (928-580-5880) and we’ll talk.